What Can Social Networking Management Tools Do For You?


Social media marketing is an effective way to boost brand awareness and there are a few tools on the market that can help you to improve your marketing campaign. Whatever the size of your company; updating your Facebook status, tweeting, posting photos and sharing videos are all jobs that need to be done regularly along with engaging with clients, scheduling your posts and monitoring popular trends. The best social media management tools are available to all businesses but how do you know which one is best for you?

You will need to take your time and research a few of the best tools to determine which one is the most suitable tool. Thankfully this job just became a lot easier as G2Crowd recently released information about the top four tools on the market according to information gathered from hundreds of customer reviews.

The top four tools for social networking management have been named as:

  1. Hootsuite
  2. Agorapulse
  3. Sprout Social
  4. Sendible

They are all popular for different reasons and they will help you to run your marketing campaign more effectively.

Using social media is an effective way to generate more traffic and new leads to your website, as well as increase your brand awareness and using the right tools can help you to improve your presence on everything from Facebook and Twitter to Instagram and Google+. It is a modern marketing technique that is a necessity for any competitive company but juggling all of the accounts can be time consuming as well as confusing.

This is where using the right tool comes in handy as the tool will do a lot of the hard work for you when it comes to the following jobs:

  • Monitoring
  • Analysing data
  • Publishing
  • Engaging with customers
  • Reporting

Getting expert help from the right social media management software with all of the above jobs will allow you to run a more effective marketing strategy. So, which tool is best for you?

The good thing about using G2Crowd to check out reviews is that they use reviews created by real users (each of which has been moderated to determine its authenticity), so you get an insight into what other users really think of the tool. Tools like Agorapulse rated high with users in terms of customer support and satisfaction, while Hootsuite offers a wide range of different packages to suit all needs and budgets. It’s worth noting that Sendible covers a lot of social networking platforms from Twitter to Instagram and Sprout Social provides good reports and analysis to help users to see what they are doing right and where they are making mistakes.

Using a tool like any of the above will help you to manage your social media accounts better. For example, they will allow you to identify when you can make updates at optimal times of the day or week and tools like this should be integrated into any successful social media marketing strategy.