Among the many things that will go through a variety of changes in 2018 is online marketing. New industry trends are on the horizon, making it important to implement them in your campaigns as much as possible to stay ahead of the competition and truly excel in your industry.
Here are some of the main trends you can expect to see this year.
One of the key aspects of a successful campaign is understanding the entire customer journey from the start, and using data to determine where each customer and prospect stands.
This way you’ll be able to market to them accordingly and sufficiently prepare your campaign to turn them into customers who continue to come back to you when they need your products or services.
As augmented reality (AR) continues to become more integrated in mobile devices and social media, a growing number of brands will use AR to improve consumer engagement.
For instance, when users are in a specific location, brands could trigger certain sponsored AR content that’s only accessible in that area at that time.
One of the first to use this technology was the popular app Pokemon Go, and it will only continue to expand in other ways.
As more people hold their attention on a single task or object for shorter periods of time, ads will be modified accordingly. Ads will experience more specific targeting to help ensure they reach the right audience at the right time on all platforms.
This will make sure that ads are only shown to people who are likely to be interested in the free tool or service they’re marketing.
Video will only become more popular as an outlet for marketing as time goes on. There are certain changes that are happening, such as YouTube’s TrueView implementation, that are keeping this channel appealing to marketers.
People are also typically more willing to sit through a longer more engaging video than read thousands of words on a page that may take more time and investment.
More and more people are expecting a personal touch to nearly every experience in their lives, and this includes any marketing they encounter.
This is why bland generic emails and other irrelevant practices are no longer effective. It’s important to personalize as much of the user experience as possible, from emails to landing pages.
Machine-learning algorithms are only growing better and more relevant. Apart from being able to predict language via predictive text and other logical projections, these algorithms will be able to improve the marketing sector, as marketers will be able to more accurately predict the next step in their processes and modify their budget accordingly.
These are simply some of the many popular trends we’ll see rise in popularity as the year progresses. Implementing them in your marketing strategies, you may find them to be invaluable contributions to your campaign overall.