One of the keys to generating business in the 21st century is making sure that one develops and maintains a large enough online footprint to be visible to potential customers. When a business is visible and ranks highly enough in search engines like Google, Yahoo, and Bing, it is more easily able to attract new business. Ranking highly in search engines is not an easy task. Search Engine Optimisation – or SEO – is a highly targeted and strategic approach to impact your ranking in major search engines. This task requires experience, skill, time, and effort.
The Benefits of Good SEO
Most businesses these days maintain a website. They may attend to social media channels and even have some presence in the major search engines. The problem is that if a business is not on the first page of Google, for example, the chances of attracting new customers and clients is severely restricted. So, what can an experienced SEO team do to change this situation?
The search engine optimisation specialists at Bravr provide optimisation services that are aimed at improving search engine rankings. They do this by taking the following steps:
- Relationship: The first step in any highly targeted campaign is working closely with the business in question. By developing rapport and a close working relationship, it is possible to develop a suite of specific keywords and phrases that are both relevant for the company and also rank highly in major search engines.
- Technical Audit: Bravr will audit the existing business website to identify the current SEO practices and their efficacy. They will also analyse the structure of the site and develop a strategy to improve it for the purpose of improved search engine rankings. A key part of the SEO process is improving website content and having it match to the keywords that are most prevalent.
- Keywords: This relationship leads to the development of keywords and phrases that will be competitive in search engines. Part of this process is identifying the competition in the business niche and developing a keyword strategy that is competitive. This may also involve the development of so-called long-tail keywords that are not often searched for, but will provide first page search engine rankings for the business.
- Reputation: A major part of the SEO strategy is analysing the current reputation of the business, by looking at how it is mentioned and linked to on other websites. Bravr will develop a long-term strategy that takes the current online reputation of the business into account, and enhances it over time through a linking strategy that supplants major search engine rankings.
Improving Search Engine Rankings
In the 21st century, it is not enough for businesses to exclusively partake in traditional advertising. The fact is that so much of our interaction is online these days, and all businesses must now maintain a healthy online presence. By investing in SEO experts, a business positions itself to take advantage of better rankings in search engines, and potentially more customers and clients in the process.