Digital marketing, like the digital landscape itself, is in a constant state of flux. New trends and technologies can turn the marketing world upside down overnight, and once-supreme trends can be superceded in a matter of months if something better comes along. The tide of humanity that populates every corner of the World Wide Web has tastes that are sometimes predictable and sometimes not, but marketers do their absolute best to analyse trends so as to ensure the quality of their work. This is a time-consuming, labour-intensive process that takes enormous analytical skill and the ability to innovate and anticipate oncoming changes, but sometimes aspects of digital marketing go unacknowledged by many businesses and are left to an expert few to decipher and exploit.
With the rise in long content’s power over the past few years, many digital marketing professionals have constructed strategies with the aim of capitalising on the pulling power of engaging, informative content. Social media has played a huge part in this, with shareable and viral content dominating the Internet and sending profit margins through the roof nearly overnight. The blogosphere is a vast, untapped resource available to marketers and businesses with a good web presence that utilises search engines’ preference for long content and a built-in user base to pay dividends to your business.
Blogs are one of the most influential resources available to consumers making online purchases, behind only retail sites and those run by brands. Blogger outreach is also known as blogger relations, and it involves businesses working with bloggers to produce content that is genuine, authentic and creative to promote their brand or service. The sheer simplicity of the arrangement is part of its effectiveness. Using a known blogger’s proven knack for creating attractive, well-written content to grow your business will bring all the benefits of other SEO strategies, but also give you a foot in the door with an audience not currently being acknowledged by your competition.
The Value of Blogs
Bloggers form communities of like-minded individuals who orbit in a nebula surrounding the bright, burning sun of their hallowed blog. Their thoughts and opinions are read every day by loyal followers with a personal, emotional investment in the stories they’re telling. Good marketing always involves creating an emotional connection and building customer loyalty, but influential blogs come to your business with their audience’s loyalty and investment already fully intact. Reaching out to bloggers might mean hosting live events or Twitter chats, or even just trawling through the annals of the Internet to find bloggers who are relevant to your business. These are all time-consuming activities, so you’re really better off leaving this outreach to a professional digital marketing team.
Find yourself an SEO company with a team of experienced professionals on hand who offer multi-platform SEO work, across social networks, with content marketing and mobile SEO taken into consideration. Your digital marketing strategy simply must be tailored to your business’s needs, so be sure to work with a company that offers you a made-to-measure strategy from the outset, and that will do the research on your site to discover how they can find the right blogs for your business.