4 things every successful website should have


A company website is crucial to reach your customer base and promote your product, no matter what business you are in. A website makes clear the product or service that you are offering and also provides the answers to users’ most important questions. Customers, potential employees and business partners will use your website to easily find out more about what you do. Company websites also generate sales, but it is vital that your site is well constructed and provides a positive user experience to boost business revenue successfully.

Syntax who are a London IT support company has imparted their specialist knowledge and compiled a list of tips to enable you to create a successful company website. Whether you’re a start-up company creating your first website, or you have an existing site requiring improvement, these tips will help you get it right.

  • Clear navigation

It might not be the most exciting aspect of creating a new website, but ease of navigation is absolutely crucial to user experience and makes casual visitors to your site more willing to engage with it – and much more likely to convert them into customers. An easy to use website should have clear, logical page names that enable visitors to find what they are looking for whether it is information about your company ethos, pricing or contact information etc. If a user has to scroll endlessly or click through to multiple pages only to discover that they can’t find the information they require, they will get frustrated and give up. Frustrated users are potential customers lost to your competitors.

When working on your website’s navigation you should also consider a call to action, including a clear instruction such as ‘Order now’ or ‘Get in touch’. This gives visitors an obvious path to follow and allows them to complete their objectives with ease.

  • Quality content

All of the information included on your website should be featured for a specific purpose and should fulfil this purpose efficiently. An example of a purpose is to provide an overview of your company or to answer a potential customer question. Always ensure that the information you’re providing is relevant and coherent and doesn’t deviate from the topic at hand. Certain information regarding your company is likely to change as the business evolves, so you must take the time to correct and alter content on your site as and when appropriate. Websites that contain outdated information appear unprofessional to potential customers or clients.

  • Crucial business information

A mistake that is too often made when creating a company website is to concentrate only on what is eye catching and unique while neglecting to include crucial information such as business opening hours, directions and contact information. The kind of information necessary on a website depends entirely on the business in question, but it’s important to make a list of key information that a customer is likely to look for.

If your business is a restaurant, including your menu would be wise, if you are a makeup artist, you could include client testimonials and pictures of your previous work. Try to think from the perspective of a potential customer and consider what you’d be looking for.

  • Social media integration

Social media is an important part of marketing and if you are able to maintain a good presence across various social platforms, you are providing your potential customers with more ways to engage with your company. It’s a terrible waste of effort to have these social media accounts set up without integrating them into your website, as this simple strategy boosts your SEO as well as increasing your online following and awareness of your brand. Social media buttons are easy to add to your site and are instantly recognisable to users.

Using these tips to make your site professional and user friendly is a great way to increase your company’s online presence and boost sales. During the design process, it’s important to think carefully about what you look for as a user when online and implement these strategies for your own website.