Your landing pages should still depict the design of an average website, even if, to establish your branding. This can be completed through the font choices, color schemes, general feel and look, or graphics.
Series of Pages vs. Long Pages.
There are questions out there about whether it’s advisable to use a single page for your own landing pages that require scrolling or if visitors answer better to a series of shorts pages – sometimes referred to as the “mini-site.” Generally, mini sites have different pages with a short content that brings visitors from one step to the next along the conversion practice. In addition, this has the benefit of attracting users in the habit of moving from one page to the next, which could help them in the right psychological foundation of mind to convert. Still, a downside to mini sites is that they work best for conversion funnels that require numerous contents. On the other hand, landing pages are suited to shorter contents.
Also, they have the benefit of only having to load once, which can be a big element for most corporations targeting people in developing nations or industrial areas, in which connection speeds and bandwidth can be a major concern. The downside to landing pages is that they could get jammed with numerous contents and fails if not deficiently designed.
Larger Fonts and Minimal Pictures.
Your landing pages should only use one or two pictures. You should avoid the visual mess on the page or anything that reduces the call to action and message. Larger font sizes are a good idea, as the last thing you want to do is cause disturbances for your visitors. Just don’t go overboard and place everything in a headline-size font. The ideal line length for readability is 39 characters, so design your fonts and sizes accordingly.
Use Centered Single-Column Pages.
Studies have revealed that centered, single-column landing pages are better! Yet, there are still a lot of distributors who are choosing two-column designs. Make sure that you test the single-column forms of all landing page designs against two-column forms before making use of a specific design.
Meet the Theme and Look of an Email.
If your landing pages are tied to marketing campaigns, make sure that it depicts the theme and look of the email. If the designs are differently imposed, your visitors would wonder if they have ended up in the proper place. One of the easiest ways to complete this is to carry over colors, images, and fonts from your email to your landing pages.
Make Use of the Materials Available.
If you don’t want to call for a web developer for your landing pages, there are selections for making great websites without any technical understanding. Other sites have the advanced templates and designs available that you can personalize. Furthermore, it integrates certain mediums for gathering user inputs, tracking your traffic, and testing your pages.
But, that doesn’t mean you need to omit those visitors who scroll. Make sure calls to action appear at regular intervals on your website. This becomes gradually important as your pages get longer. Ensure that your visitors would only have to do minimal scrolling if they have decided to convert. For this reason, read this blog post from use proof!